Timothy’s World Coffee – An Interesting Venture with Keurig
Timothy’s World Coffee has been selling premium roasted coffee beans for quite a while. Though its main presence has been in Canada, where it produces most of its revenue from, America and Korea are other countries that Timothy’s World Coffee has dabbled in. The United States operations of Timothy’s World Coffee was shut down following the 9/11 tragedy.
So, what is Timothy business relationship with Keurig? Was Keurig a company that acquired Timothy’s? These questions are typically asked by people after they hear Timothy and Keurig being discussed at the same time. Actually – Timothy’s is simply a roaster associate of Keurig and is to produce the single serve K-Cups for the line of single brewers from Keurig.
K-Cups tend to be slightly different from your average coffee pods or cups in their design. The K-Cup is a plastic container and has a coffee filter inside the cup. The K-Cup contains the ground coffee beans. This K-Cup is then put in a Keurig coffee machine, which then uses it’s patented technology to deliver the final product – A fresh brewed cup of excellent coffee. Timothy’s World coffee’s contribution to this partnership is to simply provide their world class coffee in K-Cups, which form a central part of the entire coffee brewing process.
A little while ago, Green Mountain Coffee Roasters had made an announcement of their intent to purchase the Timothy’s World Coffee brand for $157 Million. Bruegger’s Enterprises bought into the retail operations of Timothy’s, while so it could also play an active role in acquiring mmmuffins and Michael’s Baguette, two partner dining establishments owned by Timothy’s World Coffee. It was widely believed that the earnings from this acquisition activity would be seen reflecting on the Green Mountain’s balance sheets from the fiscal of 2010.
It remains to be seen if the acquisition was a smart decision by Green Mountain, or not!
Not too long ago, on President Obama’s recent visit to Canada, he would was pleasantly surprised with Presidential Number 44. This was a brand of coffee introduced by Timothy’s to commemorate the visit of the president.
Keurig’s single cup brewers are definitely popular amongst a lot of people and the use of K-Cups has decidedly been playing a really important role in increasing the popularity of the coffee brewers. Until the time the partnership existed though, Timothy’s World Coffee was definitely doing what it did best then – To deliver K Cups to Keurig.
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